Just publish my guide on Web Analytics FundamentalsMy first experience with Amazon publishing and it was amazing!Mar 20, 2021Mar 20, 2021
Goodbye Bounce Rate in Google AnalyticsGoodbye, bounce rate — welcome to the new engagement rate in Google Analytics 4Mar 4, 2021Mar 4, 2021
10 Mistakes to avoid in Google AnalyticsThis article serves to alert and invite to reflection marketers who use Google Analytics as a tool for measuring and optimising digital…Dec 28, 2020Dec 28, 2020
How to Prepare for Optimization of Digital Marketing CampaignsThe optimization of digital marketing campaigns should consider always the intended audience and the digital Outcomes to be obtained. For…Aug 13, 2018Aug 13, 2018
Published inTowards Data ScienceUsing Google Data StudioGoogle has for some time launched Google Data Studio and made it free to use (one of the versions). Google Data Studio is a reporting and…Nov 3, 20173Nov 3, 20173
Problem when campaigns do not add up in Google AnalyticsWhen click-throughs in Facebook, Adwords, and other campaigns do not fully match sessions in Google Analytics, it’s all natural, since…Oct 16, 20172Oct 16, 20172
Data Quality and its Importance in Digital MarketingCommon problems with data collected at the website level using Google AnalyticsSep 4, 2017Sep 4, 2017
How Digital are disrupting PublishersPublisher’s revenue stream is being taken by Tech Giants like Google and FacebookAug 16, 2017Aug 16, 2017
