Just publish my guide on Web Analytics Fundamentals

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Web Analytics Fundamentals to Digital Outcomes: Learn how to frame Web Analytics Concepts to Digital Outcomes

The content are full of examples to understand fundamental concepts to frame digital Outcomes

  • Performance metrics and indicators
  • Types of goal for a website / app
  • Measuring behaviours
  • Traffic sources
  • Key ecommerce metrics
  • Advanced settings, using Google Analytics Enhanced Ecommerce